Consumers are increasingly studying the history of their food, making selections based on sustainability. Great Britain is the second largest consumer of tinned tuna, after the US, and Hugh Fearnley-Whittingstall has launched a Fish Fight campaign to encourage consumption of troll-caught tuna.
And he’s already had a victory, reports Susan Smillie for the Guardian, with one major grocery chain pledging to stock only troll-caught or poll-or-line tuna on its shelves. As we’ve stressed before on these pages, consumers must understand fishing methods and which lead to the most waste.
Hugh’s Fish Fight, a Channel 4 mini-series tackles some of the problems of overfishing: “The dire situation in our seas won’t be news to anyone – campaigners and journalists have been fighting and writing about it for years, but achieving change has been a struggle,” Smillie writes.
Nearly 80 percent of European consumers claim that environmental impacts are a factor in their shopping selections, reports the Seafood Choices Alliance. “Founded in the United States in 2001, Seafood Choices helps the seafood industry— from fishermen and fish farmers to processors, distributors, retailers, restaurants, and food service providers —to make the seafood marketplace environmentally, economically and socially sustainable,” the website notes. “By building relationships and stimulating dialogue, Seafood Choices is encouraging and challenging all sectors of the seafood industry along the road toward sustainability.”
There’s no pride in catching or eating a magnificent blue-fin Atlantic tuna or any other species struggling for survival. There’s no pride in fishing methods that produce more waste than catch.
All St Jude tuna is albacore, listed as a sustainable species of tuna.